Kizomba is more than just a dance; it’s an experience that connects people. In recent years, flashmobs have become a popular way to share this dance with the world. But there’s a bit of a catch. Many dance studios use the term “Kizomba Flashmob” when what they actually perform is a public group dance choreography.
Check out this beautiful dance as an example choreographed by Vika Shcheglova and Alain Mendes. Usually a true flashmob involves a spontaneous burst of activity from people who seem to be everyday passersby. However, what these studios do is a little different — a carefully planned routine, set in a public place, probably performed a few times to record on video from different angles.
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But does that distinction really matter? In my opinion definitely not. After all, both approaches work toward the same goal: bringing Kizomba to the masses. Whether it looks spontaneous or is pre-planned, the real power is in sharing the dance, breaking boundaries, and inviting others to experience the joy of Kizomba.
The beauty of these public performances is that they get people curious. Imagine walking through a busy plaza, and suddenly a group starts swaying in sync to Kizomba’s smooth, soulful beats. You may not know what it is, but you can’t help but stop and watch. These moments are about grabbing attention — sparking interest in something different, something beautiful.
If you’re new to Kizomba, seeing a group performance like this might just be the nudge you need to try it yourself. That’s the magic of public choreographies, whether we call them flashmobs or not. They serve as an invitation — a way to pull people in and show them a part of a culture they might otherwise never explore.
So, do we really need to argue about what to call these performances? Not really. What matters most is the impact. These events bring Kizomba out of the studios and onto the streets, making it accessible to anyone who happens to walk by. Kizomba needs to be seen to be understood, and these public dance moments help make that happen. In the end, it’s about connecting with people and making the dance world a little bigger, one viewer at a time.
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