Flashmobs have been around for nearly 20 years now (apologies if that made you feel old!). For many of us, it has almost seemed like they appeared out of nowhere, which is pretty fitting considering that appearing out of nowhere is exactly what the performers do! But there is actually an interesting history behind the flashmob. Our featured video today showcases an example of the popular Ginga Flashmob in 2021, which is part of an exciting new wave of online flashmobs:
While most people think of flashmobs as spontaneous dance routines, there’s an evolving branch of online flashmobs where dancers worldwide perform the same routine, film it in their locations, and share it online to create a unified, global display. The Ginga Flashmob is a perfect example, gathering Kizomba dancers worldwide, each recording their dance and contributing to a larger video that highlights the shared passion for Kizomba and the artistry of each performer.
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Usually, a flashmob is a coordinated performance where participants emerge out of the crowd, seemingly by magic, to take part in a short choreographed activity together and then disappear again. Videos of these flashmobs often go viral on social media because they are so visually striking. Flashmobs can be done for fun, to make a political statement, or as a form of viral advertising, typically organized via social media, texts, or email chains.
But the original flashmob, organized by Bill Wasik in 2003, was quite different and aimed at social commentary. The first flashmob had three distinct parts:
- 130 people gathered on the 9th floor of Macy’s, asking for a “love rug” for their shared warehouse
- 200 people entered the Hyatt hotel lobby to perform a 15-second round of applause
- A Soho shoe boutique was “invaded” by people pretending to be on a bus trip
Wasik’s goal was to comment on consumerism, conformity, and society’s obsession with the “next big thing,” using the flashmob as a satirical and eye-catching form of expression.
Flashmobs are rarely intended to disturb or upset; rather, they often aim to surprise and entertain or provoke thought. Whether used to make a social statement or just for fun, flashmobs—including the online versions like the Ginga Flashmob—continue to captivate audiences worldwide.
Thank you for taking the time to watch our today’s video! I hope you found it inspiring and helpful. If you enjoyed it, feel free to share it with friends, fellow dancers, or anyone who might love it as much as you did. Every share helps spread the joy of dance a little further.
